The first step in any communication project is to identify your audience. The more narrowly you can focus, the better your chance of success. Try to be as specific as possible. Think about both the demographics (age, gender, race, location, income) and psychographics (what do they like to do, where do they like to spend their time) of your audience. Do not think that your audience is ‘everyone.’ If you try to speak to everyone, you’ll end up speaking to no one!
Setting definable and obtainable objectives is important not only to the success of your communication project, but also to your ability to measure and understand whether the project was successful. Is the goal of the project to drive sales? Or is the goal to drive people to a website? Both are reasonable objectives, but the path to those objectives may be very different.
Groovy Like a Movie’s mission is to inspire people to think, feel, and do – and we bring that philosophy to every project we produce. Once you have identified your audience, you need to reach them intellectually, as well as touch their emotions. Then they are more likely to take the action you want them to take – which allows you to reach your objective!
Based on your audience, objectives, and ‘think, feel, do,’ the Groovy Like a Movie team will develop a creative treatment (if necessary), scope of work, and budget. Unlike many other companies, we guarantee your budget unless the scope of work changes. Any changes will be communicated well in advance, and with a written change order.
Preproduction is a generic term that covers a wide range of tasks that support the success of your production. This includes starting the project management process, setting schedules/deadlines, scriptwriting, storyboarding, identifying location(s) to shoot, casting talent, identifying personnel needs and placing the right personnel into the right positions, identifying and securing any specialty hardware needed, pulling permits – the list goes on! While the time spent in preproduction can often feel like long stretches with nothing happening, a strong preproduction process can save a million headaches down the line.
Production (or principal photography) is often the most interesting part of the process for clients. The cameras, the lights, the people with strange titles like gaffer (the chief lighting person) and grip (a generic term for a technician – usually involved in lighting or rigging), the actors and makeup artists – all of it happening at a fast pace over long days. This is where the first actual building blocks for your final project are acquired. It is important for a representative from the client to be on set for the entire production process. Once the footage is acquired, often the only way to change that footage is to re-shoot, which can be costly.
Once principal photography has been completed, all those assets are taken through the postproduction process. This is where all the raw footage is edited and trimmed. In addition, other elements like text, motion graphics, audio, and music are added to create a first draft of the project. We then meet with the client (either face to face, or virtually through a secure online server) to gather feedback on the first draft. Depending on the scope of your project this feedback loop may happen two or three times before a finished deliverable is cmplete
We keep all projects online and ready for immediate retrieval for six months after completion of the final deliverable. Should you need additional changes or copies during that time period, we’ll be ready to meet those needs. Once that period has passed, you have several options for long-term storage of your data. You can give us a drive, and we can copy all your data – free of charge – to your hard drive. Or, you can purchase a hard drive from our inventory and we will ship that drive to you with your data. If you prefer to have us manage your data long-term, Groovy Like a Movie has created a custom-built cloud archive architecture utilizing Amazon S3. After the initial six-month time period, you can choose to have your data stored in this redundant, secure, long-term offsite storage for easy recovery, future revisions, or additional outputs.
Groovy like a movie believes that high ethical standards are the foundation for a strong business. It is our policy that all employees shall conduct their professional lives in accordance with the company’s core value statements:
I just wanted to say thanks to you and your fabulous crew for the great work yesterday. I had no idea what a huge undertaking this would be and the crew really got me through it with their upbeat, positive attitudes. You all are truly professionals…
Iron Core Kettlebell Strength and Conditioning
The bottom line is that you must see it to believe it and these video clips do a great job. We were so please with working with you and Groovy Like a Movie.
We are so impressed I can’t even tell you. It’s been a long time since a company wow’ed me like you guys have.
Lisa Druxman, M.A.
Chief Founding Mother